I hope everyone had a safe and happy 4th of July. I can’t speak for everywhere in the country, but Dallas was a smoking hot this past weekend. Speaking of smoking hot, BeautiControl is having some amazing opportunities to save money during the month of July.
Let’s start with the Skinlogics Sale. From July 1st – July 22nd, Skinlogics Skin Care is on Sale for 30% off the retail price. That’s right…30% off the retail price…then, you take off your career level discount on top of that. Not only is that the lowest price this year, this will be the ONLY time that Skinlogics is on sale in 2009. Sorry to be so obvious, but just in case you didn’t see that…THIS WILL BE THE ONLY TIME SKINLOGICS WILL BE ON SALE THIS YEAR! If you didn’t take advantage of our July 1st – 4th offer to receive free product when you order, there is still plenty of time to take advantage of the Skin Care sale this month. Seriously, this is a month where everyone should be actively ordering. Even if you are not a seller, you should take advantage of these savings while they last. Here are some ideas that will help you maximize your profits when you sell these products and maximize your savings when you purchase them:
- If you are a person that likes to have an inventory on-hand to sell at your Spas, this is the perfect month to stock up. Load up your inventory this month and feature a Back to School Skin Care Sale during the month of August to pass along the savings to your clients.
- Even if you don’t stock inventory, you can call all of your clients and tell them that they have an exclusive opportunity to save big when they order in July. You can pass the savings along to your clients this month. Sales create sales volume, activity and an urgency to order.
- Use the new pull out Flyer that we created in the July Achiever. Pull out the center spread that we have created to be more like a “Sale Flyer” you would find in your Sunday newspaper. Feature it at your Spa. I would recommend either laminating it or putting it in an acrylic frame to let all the guests at your Spa that they can take advantage of tremendous savings during July. This is the one time of year you should be discounting your Skin care products. You will be amazed at how an offer to save money will entice people to order more.
- Contact EVERY Consultant on your team. Every Consultant on your team should take advantage of this sale. Some of the Consultants who have not ordered in a while or those who are less engaged in their business may not know that skin care is on sale. Contact them and tell them that there will not be a better price this year and they should take advantage of the savings. Speaking of which, if you have Consultants that have not ordered in a while or those who are sporadic at ordering, it might be a good idea to put them on your E-Newsletter list, treat them as clients and let us send them monthly newsletter on your behalf. You would be surprised at how this can keep someone engaged as a client on your team.
- Take advantage of the Skinlogics Starter Set Savings. ONLY during the month of July, we have a special offer on the Skinlogics Starter Sets to help you maximize your Skinlogics Sale. If you order $150, you can purchase up to 10 Skinlogics Starter Sets for just $6. If you order $300, you can purchase as many Skinlogics Starter Sets as you want for just $6…NO LIMIT! This is the time to stock up on these. I would recommend that you use them as a Gift With Purchase when someone purchase a Skinlogics set or an Instant Facelift Set. I would call them “BC Travelers” since they make great travel size skin care sets during a month when people are taking vacations.
- Stock up on the Skin Care Set Bags (Item #10013) to use to feature as a Gift With Purchase for ordering this month. Everyone loves a bag as a purchase with their skin care products.
July is a month that is all about CONTACT and ACTIVITY! Don’t let your clients and Consultants “check out” during the month of July. This is the month to make contact and sell products. Vacation time doesn’t mean that you take a vacation from your business…it just means you need to work harder to contact your existing clients and less active Consultants and drive business during a historically slow month with these extraordinary promotions. It also means you may need to take your Spa on the road and “Spa on the Go”. The Spa doesn’t have to be in someone’s home…it can be anywhere you are!
Be sure to check back in on Friday to learn all about the new Margarita products that we have introduced in July. I will talk a little more about how to “Spa on the Go” and create “Margarita Parties” that will be both FUN and PROFITABLE for you!
Have a great week.
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