November Action Plan / How to Use the Achiever Merchandising "Pull-out"

Happy Monday!   I hope you had a great weekend!!!

 

This week, I am going to post two blogs in one.  I will be out of the office the remainder of the week at our Executive Director’s Meeting so today will be Monday and Friday’s blog compressed into one! 

 

First, I wanted to give you a month at a glance guide to all the offers we have in store for the month.  This should help you plan your month and communicate with your Consultants so they can take advantage of all the ordering opportunities we have available.

 

Also, I wanted to give a quick instructional on how to use the “pull out” Merchandising Guide that we have been putting into the Achiever. 

 

November Action Plan – Month at a Glance

 

	November 2009
New Products	Regeneration Overnight Refills Recovery serum Eye Capsules   Be sure to log onto Beautinet to see my video introduction to better understand these products  and an instruction of “how to” replace the re-fills.   Brown Sugar Lip Gloss is back!   These are “WHILE SUPPLIES LAST” ladies, so take advantage of them while they are here!
Achiever Offer – All month	Order $350 and receive an instructional Makeup DVD as GWP   This is a tour through the BC Color cosmetic line and is an instructional “how to” makeup guide, taking our model from a basic daytime makeup application to a quick transition to a more dramatic look.
Achiever Offer – 11/1 – 11/19	20% off a selection of Holiday Gift-ables and stocking stuffers Travel Bag Purchase with Purchase Order $250 - $7 (limit 4) Order $500 - $5 (limit 10)   These bags are selling fast!  Get your orders in early to get them before they are sold out.  These bags WILL sell out in November, so if you want them, place your orders early!
Special Offers *Not published in Achiever.  This will be announced via emai/Beautinet	Order early to participate in an exclusive sale on Thanksgiving weekend.  Place your order before November 19th to be eligible to earn extra savings on best selling products: Order $150 and receive 10% off a selection of best selling products Order $350 and receive 15% off a selection of best selling products Order $500 and receive 20% off a selection of best selling products PLUS, receive FREE SHIPPING when you order again during  Thanksgiving Weekend   There will be some really good stuff on sale.  We will issue a list of the items that will be on sale in the next few days so you will know what all will be included in the sale.
Hostess Opportunities	Company Sponsored: Hold a $500 spa and receive a FREE Makeup Brush Set (Retail Value $50) and Color of Confidence Lip Color Hostess Booking / Thank You Gift: BC Spa Solutions – Under eye Dark Circle / Puffiness Treatment - $12
Reminders	If you ordered $300 from October 1st – 16th, you are eligible for the 50% discount level for the remainder of the year.  Be sure to take advantage of this.  Remember, this is the same 50% discount level that you enjoy as a VIP.  This is in additional to any sale prices that you see in the Achiever.  For instance, when you order something that is 20% off in the Achiever, you take that discount, PLUS the 50% discount. If you joined as a new Consultant between August 1st and October 31st, we want to extend an exclusive offer just for you.  Receive free shipping and handling on your first two orders during November and December.  We will be sending emails to all of you so check your email for more information.

 

How To Use the Achiever Merchandising Flier

 

For the past few months, you may have noticed that we have included a “pull out” guide in the center of the Achiever that features the items that we have on sale each month.  This pull out guide has two purposes.  First, it is used to put all of our monthly offers into one place in the Achiever so you can have a quick reference tool.  Secondly, it is intended to be pulled out and shared at your spas so your clients know what you have on sale that month.

 

There are two trains of thought on this.  Some people who have a larger inventory and client business use our “sales” as an opportunity to stock up on the items that we have discounted on a monthly basis so they make more profit when they sell them at full price.

 

I would encourage you to think of this a little differently, particularly during the Holiday season when people are looking to save money.  I would encourage you to pull out this section of the Achiever this month, maybe laminate it so it can be used over and over, or even photo copy it so it can be shared with your clients.  Use this at the end of your spa to show your guests what is on sale that month AFTER you have made your Spa sales.  You never want these items to replace the items you sell in your Spa since we know that those are the items that build a re-order business; however, it is a great way to increase your Spa sales and put more money in your pocket. 

 

Another way of using this is to share it with your existing client base to encourage re-orders.  Your clients are always looking for a sale, so pass along the savings to move more products.   These monthly savings gives you at least a few reasons every month to contact your existing client base.  Use this tool to move more volume. 

 

Remember, our job here in Marketing is not meant to give you more reasons to BUY!  Our job is to give you more reasons to SELL!  Your profit comes from your career level discount.  When you pass along the additional savings that we offer, you create reasons for your clients to spend more money with you and offer savings on a more controlled basis.  Our offers are constructed to allow you to control the discounts that you offer your Consultants and give them great savings, gifts with purchase or other incentives that we know appeal to them on a monthly/seasonal basis.

 

If you have been using our Pull Out tool, please use the “comments” section below and share the ways that you have been using it and also your results.

 

Also, I would love to hear how you like the “Month at a Glance” format.  If this is something that you like, I will post it each month to give you a quick summary of what is going on.

 

I hope you have a great week.  I look forward to reading your comments!

 

Comments

[Troi Hackett]

I was with another direct selling company before this one, and one downside was having to buy the monthly sale flyers ahead of time! I never had enough,sometimes they didn't come,etc.
The pull-out works great! I just copy and laminate, and while everyone is looking at set sheets I can pass around, also easy to send a copy in a hostess packet.
BC earned another point of ease with me on this!

[Margie Taylor]

I like the pull out too. And like everyone else We need to keep the TDS bath soak. I have a client that uses it to soak her kids in even when the have a cut on their foot along with flu symptoms and sinus problems. This is one of my main treatments at my spa. PLEASE don't discontinue these products.

[Jenn]

For the After Thanksgiving Sale, will the extra percentage discounts apply to the items already on sale this month?

[Claudette McCann]

I agree with the comments about the TDS bath soak and the body facial. Please keep them!
Have we ever considered a tinted moisturizer?

[Lynne]

I LOVE all that you do Gary and Appreciate you IMMENSENLY, but I have to put in my second plea for the TDS DETOX, PLEASE keep this line, it is the BEST.

[Nancy O'Leary]

Love the pull out as well as the month at a glance. I am also concerned with the running out of the gift sets so soon and the TDS being discontinued. Otherwise all is good. Thanks Gary!

BCSPANY/NJ

[Jennifer Brooks]

Thank you for all the awesome resources you give us! It truly makes our business easier, and everything looks so professional.

I too have to plead with you not to discontinue the Therma del sol bath soak. Women seem to love the new Detox, but my poor men clients are not happy one bit that it is going away! One of my male clients ordered five bottle today!

[Terri Gray]

I agree! Therma del Sol is one of my best sellers and I use it so much at spas!
Pull-outs are great too!
Are you considering a Margarita Instant Manicure product? My group thought it would be great and fit right in with the rest of the products. And the salt is a natural!

[Michelle]

This is the time of year to help people save so I love the pull out. And I also have to lend my voice to the "Save TDS Bath Soak" cause. Maybe we need a face book group! I have a 101 uses for this great product (muscle soreness, migraines, sinuses, headache, cold fatigue). I like the new detox but I don't love it as much as this. And the packaging is so beautiful! I also noticed we are discontinuing the bath minerals! SOS- save our soaks!

[April]

Thank you for having such awesome holiday gift sets for our clients to choose from. Adding the free Tupperware bowls will be a great tool in getting sales. Also, as the other ladies have mentioned about the Therma Del SOl Bath Soak, please reconsider keeping that one item in that line. I use it in every spa that I have during the relaxation part and that is one of the things that puts them into relaxation mode. Also, I volunteer to spa Cancer patients, and this is such a treat for those that are going through chemotherapy. Also, as mentioned before, it works wonders on headaches and sinus problems. Even if you add more peppermint to the new BC Detox Bath Soak, it will still not compare. I love your blog and I hope that soon we will see on here that you have decided to keep the TDS Bath Soak, for all of the consultants that believe in the products and BC!

[Kathleen Hughes]

I am a fairly new consultant, but I really like both the pull-out section and the month at a glance. I have never done any direct sales before; in fact, I didn't see myself as a salesperson. BC has changed all of that. I am so excited to be a part of such a great company--the products and the support are phenomenal. Thanks for all you do for us. P.S. My husband is also impressed with BC.

[Vicki Cain]

Ditto all above! Love the pull-out, helps me as a new consultant stay on track as to what is on sale and I can offer to clients w/o loosing $$$ myself.

Also, love the month-at-a glance. It is great to go one place and "catch up" as well as learn what's not in the Achiever.

One more vote to CONTINUE Therma del Sol Bath Soak. I use it and have clients that use it for the same reasons others have already mentioned, relaxing and opening up sinus! Great for "pre-flu" symptoms, unlike the new detox. I will state, I love them both for different reasons.

Tks for listening to us!

[Susan]

We love the pull out! It is great to have as a quick reference and it is great for those clients who (yes they are out there) don't have a computer, printer etc. to be able to print forms to use. We'd like to have a great set sheet flyer to use at spas too. One that has a basic set and an expanded basics, maybe. Thanks for moving us forward with all of this!

[Kimberly]

Gary~ "Dito" to all of the coments about the month at a glance! As far as the pull out...I have been using it at my spa's to encourage that last minute purchase (after their checkout). It has really helped to increase my sales. I don't tell them ahead of time what I have on sale but I give them a little heads up at the close of the spa that I have a secret for them after they check out! Works very well! Great addition! Thanks for all you do Gary!

P.S. I have to agree with the post above concerning the Therma Del Sol Det. Bath Soak....It is going to be greatly missed in my household. We also use it for asthma/reflux issues and it seems to open my daughter and husband's sinus's up perfectly! I LOVE the new Detox line and use every single product in the line faithfully however I still can't imagine doing without my Therma Del Sol as well!!

[melissa burrous]

Thanks for all the great Info. We love your blog. I really really need your help. I'm running into trouble with the holiday gift sets not availible. I'm close to losing 2 qualified orders because sets are not backordering. It's only Nov 1 and we are out of holiday sets. Any advise would be awesome. Please help! Melissa Burrous

[Wendy Lee]

Love the Month at a Glance -- esp. nice to have highlighted what is NOT in the Achiever.

[Julia Murray]

Gary, these are great tools for learning more about my business and planning. Please continue. This company gives me ALL the tools to be successful. Thanks so much!!

[Karlyn Hillman]

PLEASE PLEASE PLEASE PLEASE don't discontinue the Therma Del Sol Detoxifying Bath Soak. I have SO many clients that prefer this to the new detox because they use it for sinus reasons. The new detox doesn't provide that strong peppermint smell the old one does. PLEASE PLEASE PLEASE don't take it away!!!!!

[Virginia Boesner]

Hi Gary, I love the 'Month at a glance' format. This format helps me plan my month better. Thanks so much!

[Karen McCullough]

Please continue to post these. I am a new consultant, and I find it very informative.
Thanks again.

[Michele Honore']

Please keep the month at a glance. Love it! I also love the pull-out inserts. However, I am also an avid Client Connection user. The sale prices in the pull-out are a little better than the sale prices in the Holiday Catalog or my BeautiPage. You can choose to give those at a your spa a better discount for attending or be consistent give the same discounts all month long. I am in love with all the ways BeautiControl is helping us market our products. My clients love the receiving the e-newsletter, catalogs, and over-size postcards. These tools keep me in front of my existing clients all the time and help me get ones hooked! Thanks for all you do!

[Trish]

I agree with Pam - please continue these pull-outs, but let us know what sales are coming up so we can plan ahead. And I really appreciate the Achiever being posted online. Recently I have not been receiving my Achiever in the mail until the 2nd week of the month, so it's helpful to check out what's happening online before I receive my copy.

[Dora Locklear]

I vote in favor of continuing the month at a glance and the pull out (page insert)

I use these to promote sales to clients and they appreciate that I am passing savings onto them.

[Danita Prochnow-Peterson]

I love the pull out guide that has been in the Achiever each month! I pull it out and use it as a "how to sell tool" with my consultants. I recommend everyone to pull it out and carry it with you as a "share and sell" piece or a "look and book". The pictures are beautiful and it summarizes the best purchase price to our clients. Love it! Keep the month at a glance and maybe add a sneak peek for the next month?

[Pam Ensley]

I love the month at a glance. I only wish we could find out a month ahead what will be offered the next month. If you have a spa on the first day or two of the month and haven't received your Achiever and it hasn't been posted online, you don't have the information that you need to share with your spa clients. This is especially important if there is any type of change to consultant price or incentives, etc. Also, it would be nice to be able to tell your hostesses about any hostess incentives offered by BC. If she can't book in the month you are in, it would be helpful to be able to incent her to host in the next month. Love your BLOG!