In my opinion, this may possibly be one of the most important blogs I have ever written.
I have to tell you, I am LOVING this “Beat Me at My Own Game” challenge. The things that I have learned have been so valuable at putting me on YOUR side of the fence as a Consultant and learning how to maximize my selling potential with all the new clients that I have added to my client list. Below are a few things that I have been doing to help perpetuate my sales now that I have added so many new clients to my client list. Remember, this is a lead list for future clients, future Hostesses and future new Consultants.
- I have NEVER, and I do mean NEVER found an easier way to add clients. The sensors do the work for you in getting new names added to your list. Now that I have the new names and contact information, it is up to me to manage it to maximize my sales. Remember, my job is to stay on top of what is going on in this industry and what competitive companies are doing, and trust me...nothing comes close.
- I hand out my business card, with the sensors attached, to EVERY person I meet. In addition, I ask them if they know of someone who might also be interested in a personalized skin profile, and give them a card for every person that they think they might know that would enjoy taking the online quiz.
- Think outside the box. Are you attending any events such as charity events, church functions, parties, trade shows, etc. Partner with any contacts that you may know who are involved in charitable events and ask if you can include your business card, with sensors, into the bags. This can give you quick and broad distribution. This month alone my cards have been included in teachers appreciation events, Jr. League events, Mother's Day charity events, etc.
- Find your friends that are well connected in their community or their jobs and give them a stack of your cards to pass out.
- Don’t limit your contacts to only people that you meet…send them to everyone you know. I scoured my address book and mailed cards to everyone in my address book….friends, family, business associates, etc.
- For every email that I receive that notifies me that a new client has taken the Skin S.P.A. quiz, I send them the following thank you letter:
- I keep regular Open House Spas booked on my calendar in the event that someone does not want to Host a Spa personally, but would like to attend a Spa.
- If someone wants to host a Spa, I send her a sample of the BC Spa Facials attached to the regimen card so she can use them prior to hosting the Spa. I tell her that by hosting her Spa, she can earn product discounts toward the purchase of her full-size regimen or even get it for free based on her Spa sales. If the Hostess is a fan, she will ensure that the Spa sales are enough to help her earn her maximum product credits.
- If a client is not interested in holding a Spa, or attending a Spa, I offer to set up a quick 10 minute Spa Consultation with her to show her the products in person and how to use them. At the point of purchase, I will then give her 10 of my business cards with the sensors attached and tell her that if I she can get 10 of her friends to log on and take the Skin S.P.A. quiz, then I will give her a 10% discount on her next regimen purchase.
- For every person that makes a purchase, whether it is online, through my BeautiPage or in person, I make sure to give them their customized AM/PM regimen (located on Forms on File) with their products checked so they understand what they do and what order they are to be applied. I also send them a personalized note explaining how the products work and what to expect as they begin using the products.
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- In addition, I will email them, or give them a copy of the product specific fliers (also located on Forms on File) so they can learn more about the products they are using. These professional looking pieces validate your products and offer a very professional image to your clients.
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- When a client has made a purchase, I log onto BNet>Client Connection and send them a Beauti book so they have a hard copy of our product portfolio for future reference.
- As soon as a new client is added to my client list, I enroll them in the following month’s e-newsletter. This will help ensure that regardless of whether they made a purchase or not, they are up to date with the latest information on new products and offers and keeps the door open with communications between you and your client.
A great friend of mine joined as a Consultant, did exactly the things that I outlined above and had $1,000 in online sales and received 40% in commissions BEFORE even going to training or holding his first Spa. Imagine if we could create that same success for all of our new Consultants? When someone is introduced into this business as a way of making money, we can show them how to do it quickly and easily without a huge up-front investment. In fact, if we can get them to make their money back before even attending training, they have started their business for absolutely FREE. There are 3 things that I believe are crucial for guaranteeing the success of our new Consultants in for both selling and recruiting:
- Intention – I only get people to join with the intention of selling. If a client wants to join to SAVE money, I keep them as a client and teach them how to save money by hosting a Spa or by referring new clients to me. A loyal Hostess/client who is already in love with our products is likely to become a great Consultant down the road.
- Expectations – I make sure that each new Consultant first sets up their BeautiPage and quickly adds clients to their list. Once they have established their online "store-front" with BeautiPage, I encourage them to send the link to everyone they know to let them know they are in business. They can frequently attach the link to their BeautiPage on Facebook and keep it front and center for their friends and family to see. Help them create their FRANK list and get active quickly building clients. My expectation is that every new client get at least 30 clients a month added to their client list.
- Quick wins – The first sale is the most difficult, but the most exciting. Helping our new Consultant get some quick wins will keep them motivated and show them the amazing potential that this business offers.
The most valuable lesson that I have learned through all of this, however is this…THIS BUSINESS WORKS WHEN I DO!
We are all in this business to make money, and I believe with ALL MY HEART that what we have to offer today is as good as it has ever been and better than anything that any other company out there is offering. I would LITERALLY start a business tomorrow with everything that we have today. We have the best products and the best tools to build a loyal clientele and create a highly profitable re-order business.
Remember, these are just a few of the things that I have found to be, what I consider, best practices for me. I am sure you all have additional ideas that I would love for you to share in the comments section of this blog. Clients = Spas. Spas = Money. The more clients we can add to our lists each month, the more our profit potential increases as well as our pipeline for new Consultants.
Ok…I have to go. Fed-Ex just arrived with 1,000 additional business cards. I have to get busy!
Have a great week.
