Each month my team works to create client fliers, set sheets, product profiles, client fliers, e-postcards and other literature items to help you market to your clients and service the guests at your Spa. Many times, some of these items go un-noticed and I have found that so many of you spend your time creating things that are already available for you to use. While we know you like to put your own personal spin on everything, there are some things that are available to use that will help you better market your business, especially in today's world of Facebook and Emails.
This month, my team has re-designed the New Product Profiles that are available on BeautiNet>Forms on File for each and every new product that we have in the line. In 2009, we shortened these forms, but have found that we were lacking the beautiful imagery that really helps you market your products effectively.
Each new product will feature an Ad Slick that you can use either to attach to an email, use to post on Facebook or print off and use as an order-drop. Each of the new product profiles will feature a "hero" photo of the product that is featured on one side so you can use to display at your Spa and on the back of each Profile you will find the specific product and selling information that will help you market the product and give you tips and education.
You will see an example in this blog of the beautiful Sexy Red Collection ad slick as well as an example of the Island Sunset Color Collection Ad Slick and the Island Sunset Eye Crayons. Be sure to log on and download each of these items. They make great tools for you to save for reference, use to train your Consultants and educate your clients.
Make sure to use the tools that are available so you can spend more of your valuable time holding Spas and making money and less re-creating tools that may already exist for you.
I hope you all have a great weekend. Be sure to check back on Monday.