If the mere mention of "Social Media" throws you into a panic attack, don't worry...you aren't alone. The fact is, however, that in order to most effectively reach the clients, Hostesses and Consultants of the future, as well as communicate with our current social groups, we have to adopt a Social Media strategy and adapt to the way that consumers of today choose to communicate.
This series is designed to show help you understand the definitions, touch-points and strategies for Social Media marketing to help expand your reach and increase your communication effectiveness. You don't have to work harder, just smarter, to take your business viral. More exposure equals more clients, more Hostesses and a stronger brand identity and connection.
Lets get this party started...
What are Social Networks?
Social networks are groups of individuals who share a commonality. Their common bond of social networks may be the community in which members live, their religion, subdivision, career interest, social interests, common friends or shared beliefs. In short, social networks can arise from nearly any commonality or even a desire to make friends among their individual members
Direct Selling is the original social networking business. Long before we even knew what a computer was, people were getting together for fun, socializing and shopping. Add in technological power and globalization and you have a winning formula.
Think of Direct Sales companies as a master social network comprised of inter-connected micro social networks connected for the purpose of generating income, connection, recognition and personal development
What is Social Media?
Social Media: is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content.
- Examples of Social Media Technologies: Some of the most commonly used Social Media technologies include Internet forums, message boards, wikis, blogs, file sharing tools (video, pictures, documents), instant messaging and chat functionality, virtual reality environments, email, automated alerts, calender sharing, and synchronous gaming. Note, however, that the most popular Social Networks utilize a combination of technologies to attract and retain members.
What is Social Media Marketing?
Social media marketing consists of the attempt to use social media to persuade consumers that one's company, products and/or services are worthwhile. To use social media marketing effectively, businesses have to be perceived as members of the social media community, willing to interact with other members. The main goals of social media marketing are to build a business' customer base and to develop and manage a company's reputation.
To be effective in marketing through Social Media Channels, a company must recognize the need to develop deeper relationships than ever before with their current and future customers. In order to do this, we must:
- Establish an emotional connection with your audience
- Understand the emotional split between Personal Networks and Professional
- Segment audience and messaging
Check back next time where we dive into the mindset of today's consumer and how to communicate with them most effectively.