Whenever I am asked what I love most about my job, my answer may surprise you. Sure, I have a laundry list of incredible products that my team and I have developed over the past 21 years, but the thing that I love most about my job is that I have the opportunity to offer the products and support tools that allow others to start their own business and take control of their lives. Just like the key board on our computer, our lives have a "control key", and we are the only ones that have administrative rights to access that function.
The job description of each of us here at your home office in Dallas is very simple, and regardless of which department we may work in, it is exactly the same across the board. Our job is to provide you with the tools, materials, products and back-end support to help you start and run your business. In today's world, it is easy to think of us as a "seller" or a "retailer" of products; however, in reality, we are here to support YOU as your own retail establishment.
Our job, as a Marketing team, is not to market to you as a BUYER, our job is to market to you as a SELLER…you are the storefront, and the SPA is your sales event in which you sell your products. Our job is to provide you with the incentive items and the training to put together incentives to offer your clients in order to help move your business. The only time that my team will market directly to your clients, who are the Buyers, is through Client Connection and the Client E-Newsletter…but unless you sign them up, we have no way of marketing to them for your benefit…this is why our Client Marketing tools can take so much of the pressure off of your shoulders as the SELLER. Be sure to take advantage of our client e-newsletter and Client Connection mailings…you will be amazed at what it can do for your business.
Remember, when we have a sale or discounted items each month, we are not positioning them to you as a consumer. These discounts are one of the unique benefits that BeautiControl offers you, the seller, to stock your inventory and increase your profit potential when you turn around and sell to your clients. These are the best times to stock your inventory with the items that you need to keep your business moving. Buying at a discount allows you to maximize your profits when you sell them at full retail price…OR it allows you to stock up and create a limited time “Sales” or "Client Appreciation" events for your clients.Limited Collections are another great tool for you to generate activity and create urgency in your business. Here's a very timely example...the BC Spa Manicure Instant Manicure on the Go. This product was introduced as a limited life product this December. When you think of yourself as a buyer, you may become a little frustrated at the fact that we create products that are only available for a limited time. As a business owner, think of these limited life products as a business tool. Rather than not ordering it because it is a limited life product, I would order as many as I possibly could and use it as an exclusive product to continue to generate client and Hostess activity throughout the year. Everyone who has tried it has loved it, making it a product that has a very high consumer demand. If it is not a product that they can purchase year-round, you have the opportunity to use it to control and generate sales activity. Thinking as a seller, I would use it as a "gift with purchase" tied to an order size or as a special "Hostess Exclusive" offer tied to the sales of a Spa. As a team-leader, I might choose to use it to reward sales or recruiting activity on my team. Regardless of how you use it, the fact that you have this product on your shelves puts YOU in control.
When you think of yourself as a "business owner", it has a tendency to shift your perspective on things, don't you agree?
Thinking as a business owner, ask yourself the following question:
"Am I in control of my business or am I letting my business be controlled"?
Whether you are in this business to sell and earn immediate profits for each product you sell or you are in the business to build teams and maximize both the profits from your sales and commissions for helping others start their own business, the bottom line is the same...either way, you are in the driver's seat.
You have everything, and I do mean everything you need with BeautiControl to create a business that rivals anyone in this industry. We have the BEST product line, the BEST price-points and the BEST Profit potential in this industry. When you know that and you believe that, you will start to see your business take flight. Take control of your business and you will be amazed at the magic that you can create for yourself and for your guests.