If you follow my blog, you have no doubt noticed a slight switch in my communications strategy over the past month.
Starting in July, we launched a new Client Marketing tool for you called, BeautiCoach. The BeautiCoach Video Blogs are client facing video blogs that can be used to help you stay in closer contact with your clients, promote the new products or products that are on sale to you, the Consultant, to help you maximize your profits.
The BeautiCoach videos are 3 to 5 minute little vignettes designed to outline the features, benefits and key ingredients for each of the featured products. This "soft sell" approach uses the power of information and education to do the work for you. Your clients will love the personal touch that you give them when you forward them along each week, and we have already seen an increase in client sales as a result of those of you who are already using them for client contact.
Although these videos are primarily designed for you to use with your clients, they are also equally effective to help stimulate activity among the Consultants on your team. More information, more contact and more communication from you, will help keep your Consultants active and knowledgeable about BeautiControl's amazing products.
Every other week, our Communications team will be sending out an email to all Consultants with 2 videos attached. Plus, once a month, we will send the BeautiCoach interactive emails to your inactive Consultants, informing them of any special offers and encouraging them to regain their active Consultant status. More client activity, more Consultant activity and higher retention...a Win-Win formula to help you increase volume and retain your active Consultant count. I think you will find that this quick, interactive email not only helps to keep your clients and Consultants connected, but they will also help strengthen our features and benefits knowledge of each of our products.
I would love to hear your feedback. Post in the "comments" section below and let me know how these tools are helping your increase your brand penetration!
Have a great weekend.