Here we are again…the dawn of a new year. I always love this time of year as we get the opportunity to say goodbye to an old year and prepare ourselves for new beginnings.
2007 was a great year for BeautiControl. We had tremendous sales growth, a substantial number of new Consultants who joined and an amazing line-up of new product introductions. In fact, it was our best year ever. Just to re-cap, here are some of the great new products that were introduced in 2007:
o The introduction of color cosmetics that were fortified with skin repairing ingredients – Platinum Regeneration Age Defying Concealer and Platinum Regeneration Age Defying Makeup
o Fun and novel seasonal bath and body introductions that were very on-trend – Cabana Girl, Spa Escapes and Naughty and Nice
o Seasonal high-trend color cosmetic collections – Party Girl Spring Collection, Destination Beauti Fall Collection and Naughty and Nice Holiday Collection
o Line extensions of our more popular brands – Luxuries of the Seas Instant Comfort Gel, Bath Minerals and Salt Glow, and Sculptique Facial Contouring Lotion just to name a few.
o New technology that propelled us into the future of skin care development – Platinum Regeneration Eye Treatment patches, Skinlogics Platinum Plus that targets the more advanced skin care concerns for those in the 50+ age bracket and the new Cell Block C formulations that represent the latest in skin protection technology.
One question that is often asked of me is “what are our top selling products?” Below is a listing our top 5 selling products in each category:
Maintenance:
• Skinlogics Scrub
• Skinlogics Gold Cleansing Foam
• Skinlogics Gold Tonic
• Skinlogics Platinum Cleansing Lotion
• Skinlogics Platinum Moisturizer
Regeneration:
• Regeneration Extreme Repair Hand Therapy
• Regeneration Time to Go Time Capsules
• Platinum Regeneration Advanced Eye Repair Cream
• Platinum Regeneration Skin Renewing Serum
• Regeneration Reprogram
Specialty/Treatment:
• Cell Block C SPF20
• Lip Apeel
• Lash and Lid Bath
• Cell Block C PM
• Microdermabrasion Facial Buffing Cream
Bath and Body:
• Show of Hands Instant Manicure and Show of Hands Sugar Cookie
• Herbal Serenity Foot Cream
• Spa Warming Trend Green Tea Mask
• Save Your Sole Foot Salve
• Spa Nourishing Eye Pads
Fragrance:
• Spa Brown Sugar Cologne
• Spa Sugar Cologne
• Falling for her
• Falling for him
• Skin Strategies Day
Color:
• Perfecting Wet/Dry Finish – N3
• Spectaculash Maximum Volume Mascara – Black
• Perfecting Wet/Dry Finish – P2
• Perfecting Wet/Dry Finish – N2
• Spectaculash Mascara – Black
The 2008 new product line-up is going to blow you away! I can’t give away all my secrets, but I can tell you that you will be amazed at the technology and the strength that this year’s new products will bring to the table. This year is about building strength on strength! We already have the most up to date product on the market, so this year we get to focus our energies on creating new technology and LEADING the industry in new product formulations. Here is a sampling of some of the strategies that you will see in terms of new product development and introductions:
o Continued emphasis on staying ahead of the competition with new formulations, re-formulations and line extension that ensure that each one of your brands are leading edge and utilize the latest in skin care technology
o Continued focus in the area of treatment oriented color cosmetics
o Demonstrable product offerings that show immediate benefits. Like Microdermabrasion, eye patches and Show of Hands, we understand that when you have a Spa Escape, you rely on products that can immediately “hook” the client and ensure a sale.
o Increased focus on a more diverse market, including both African American and Hispanic Consultants and Clients.
o On trend bath, body and color collections that give your client’s a reason to book additional Spa Escapes as well as keep your repeat customers interested in what you have to offer
o WOW product introductions at conferences to keep you excited, build attendance and make sure we have the appropriate venue for product education
o Strong focus on product offerings to support seasonal selling opportunities
o Continued focus on problem solving treatments that address sensitive skin, acne prone skin and the need for cosmeceutical strength body products that are as advanced as the products we have for facial use.
Those are just a few of the highlights. I think you will agree, as you see the product program unfold, that you are definitely in the right place and have everything you need to make this a successful and profitable year. Our goal is to provide a wide variety of products that meet the demands of every market so you have variety and choices when stocking and selling inventory.
I hope you all have a wonderful new year full of many blessings and rich rewards. Please know that we are here to help you along the way and are always available to help you when you have questions and concerns. Just a reminder, if you have specific product questions, be sure to send them to product@beauticontrol.com.
Stay Safe! HAPPY NEW YEAR!!!
