As you are out sharing all of the new products that were introduced this past month, along with our amazing line of MRP skin care solutions with new clients and potential new Consultants, one of the questions you are likely to be asked is, “What sets BeautiControl apart from other companies”. The bottom line is, these people that you are introducing to BeautiControl want to know why they should spend their money with you rather than spending it at the department store, the spa or even with another Direct Sales company. Only you can determine what your 30 second commercial would be, but when I am asked this question, I always defer to our corporate brand statement:
We are a beauty company that specializes in:
- Spa treatments
- Personalized skin care
- Advanced anti-aging products
Through an at-home spa experience with an unmatched income opportunity
Your 30 second commercial is your brand statement that quickly and concisely defines who you are and what you represent.
After you open the door to who you are, then you can go into depth about telling this new prospect in more depth exactly how we are “different” than other competitive brands. If I had to narrow it down to four points, besides of course having the best sales force in the industry, I would have to whittle it down to these:
- #1 – Our age specific approach to skin care customization
- #2 – Innovation by creating anti-aging solutions with cutting edge formulas and exclusive BC technology.
- #3 – The BC Spa – the perfect venue for you to share your extraordinary spa treatments
- #4 – Spa Quality products offered at a fraction of the cost of high-end department stores, estheticians or Medi-Spas.
Our age specific approach to customization is not only unique in the skin care industry, it is clearly the most logical solution for solving the skin care needs of all consumers. Why do people use skin care products? The answer is easy…to delay or reverse the signs of aging! SIMPLE! The skin and the human body make a very complex machine. As we age, our needs change so dramatically with each decade. BeautiControl is not a one size fits all like most retail brands. Our products are formulated to change when you need to change…offering the ideal solution for the age specific problems that accompany every decade of aging. I firmly believe that the only way to effectively fight the signs of aging is to treat your skin with the specific things that it needs as we get older. We have a single focus when creating products - to reverse and delay the significant changes that occur to our skin with each passing year.
After we define the criteria for a product and study the root cause of the problem, we set out to scour the world to find ingredients that offer the solution. The Sherlock Jones video that you saw over the past few weeks is really not that far off. The difference is that I have an amazing team of scientists who help me research the industry and find these miraculous ingredients and delivery systems that make our products so extraordinary.
This is not only one of the things that sets us apart in this enormously competitive market, it is the thing that strengthens our reputation as skin care pioneers and leaders in the skin solution market. This type of approach is what has made us a leader in top of the line spa products, personalized skin care solutions and advanced anti-aging products.
Innovation is the second thing that sets us apart in the market. Do you know how rare true innovation actually is? That is not the norm in today’s beauty environment. The way we do things is a very expensive, time consuming task that takes a good deal of passion, energy, money and know-how that other companies simply don’t choose or have the resources to invest in.
Where the BeautiControl product development process is a very dynamic and ever-changing process - which in reality makes many of us inside the company crazy - other companies have a very simple product development philosophy….find a competitive product, duplicate it, set your cost objective and meet it every time. EASY! Products are never late. Products always fall within the cost requirement. Everyone is happy! As a result, most competitive companies sacrifice or compromise innovation in order to make the process of development more simple, less expensive and “good enough” to meet the needs of their customer. BeautiControl is a product driven, technology based company. We don’t duplicate products on the market. We don’t mimic our competitors with our version of a similar formula and then put our own “spin” on it. We create innovation. We create solutions. We create problem-solving products that are simply better than what we see on the market. As a leader, rather than a follower, we are sometimes going to find ourselves wandering into uncharted territory and that is never “easy”. There will always be new technology that is emerging that will change the course of a product. There will always be new ingredients that as company that is quick to market, we will have long before other companies. We will always create the best, most advanced spa treatments for you to share with your clients at a “BC Spa” - our third point of difference.
The BC Spa gives you the perfect opportunity to share your advanced, cutting edge spa treatments and educate your clients in the process. When we talk about Spa Treatments, we’re talking about the same high-end skin care solutions that you find when you go to exclusive day spas.
We are talking about those cosmetic alternatives to Botox, Restylane, collagen injections, clinical Microdermabrasion treatments, chemical peels as well as those exotic mud masks, salt glows, cellulite treatments and other such service you can find around the world at renowned spas.
When we talk about Spa, we’re talking about skin care solutions and treatment. High end, state of the art, technologically advanced treatments that are recommended by a spa professional. The only difference between going to a Spa to get your treatments and the products that are offered by BeautiControl is #1, the cost, and #2, the convenience. When your clients shop with you instead of going to the Department store, they can try and learn to use the products and not have to worry about getting the products home and saying, “now how do I use this, again?”
No one else has what we have – the combination of state of the art, targeted products with professional consultants who are up on product knowledge and who know how to lead clients to the treatment program that’s right for them. The BC Spa is your ATM – and I want that money to keep on flowing, at your spa and then with reorders.
All too often, I hear of people who are selling the products at a discount because they don’t want to ask a person for the full retail price with the economy the way that it is. Let me tell you, women are still paying big bucks for their skin care products with or without a weak economy. If we don’t market ourselves as a retail channel and sell our products at their full retail price, we are not only cheating ourselves, but we are diminishing the value of our brand (and when I say “brand” I mean you…in the consumer’s eye’s YOU are BeautiControl). Even at full BeautiControl price, these are a huge discount over what these are worth at the retail cosmetic counter. Economy or no economy, women want to look younger!
These are just a few of the things that makes BeautiControl not only one of the best and most well respected skin care companies in the business, but also create a great opportunity for someone to make an incredible flexible income. Unlike corporate America, you get out of it exactly what you put into it. I still say if I lost my job tomorrow, I would find someone to recruit me so I could play on the other side of the fence…but, for now, you’re stuck with me! Hah!
Ok…I won’t be posting a blog on Monday since it is a holiday. Check back with me on Tuesday. I am going to post a video blog to launch the new Skinlogics Clear products. You won’t want to miss that! In the meantime, if you have any product questions that pop up, please send them to product@beauticontrol.com.
Have a great weekend. If you are traveling, please be safe!
Ciao.