Gary's Blog

It’s Time to Celebrate!

Hey everyone.  First, I have to apologize for not posting a blog on Friday.  I was deep in Celebration mode and by the time I got home from work late Friday night, it was too late to knock out a blog…I know you can understand.

 

Anyway…can you believe it is that time of year again already?  What a year this has been…WOW!  If you were at Leadership Conference you experienced an incredible sensation of change, growth and a new beginning for BeautiControl.  I can promise you that the ride will continue with Celebration and it will be one that you will not forget.  The things that we have planned for you will knock your socks off.  I can’t really give away too many hints, but I can tell you that it will be unlike and Celebration that you have ever attended.  We have upped the ante for this event and planned so many fun, exciting and valuable sessions to help inspire you, motivate you, entertain you and most importantly, prepare you to take your business to new heights for the remainder of 2009 and 2010.  If you think you have been to Celebration before, I can assure you that you haven’t been to a Celebration like this one.  Here are a few things that you can look forward to:

• To kick things off, If you recruited 5 in June, then you can join me for a exclusive Spa night at the beautiful Relache Spa at the hotel.  We have never had an event like this one and I know you are going to love it.  You will be the first to preview and experience for yourselves the new products that are going to revolutionize our Spas this fall.
• You will get to hear from our president, Albert, your new VP of Sales, Jose Luis Oropeza and of course Tupperware Chairman, Rick Goings. 
• You’ll get to see and hear from Brooke Shields.  OMG!!  I am super excited about this one.  I am a huge fan!
• You will see incredible new product introductions and learn about some of the exciting things to come later in the year…no, I am not going to give you any hints.
• You will get to experience an incredible event during Thursday night’s WHO event.  There will be fun, food and entertainment.  I will be doing live product demonstrations and answering your product questions. I have invited a celebrity guest to join me during my segment to give you some tips…again, no hints.
• There will be industry experts that will lead the “Knowledge Sessions” to give you solid industry proven advice for maximizing your business
• You will receive celebrity status recognition and, of course, the gifts will be flowing like champagne.
• AND MUCH, MUCH more!

 

I could go on, and on, and on…but I won’t.  All I can tell you is that you will see why I am so excited once you get here and experience the euphoria!  It will be an event to remember!

 

I can’t wait to see all of you who are coming in just a few more days.  If you can’t be at the event this year, hang tight…I am sure your Director will call you with all the exciting news from the event!

 

My next blog will be post-Celebration, on August 3^rd.  I’ll be sure to capture all the highlights and of course all the exciting new product information.

 

Have a great week!  Ciao!

Every Hour is Happy Hour!!

I am not quite sure where this month has gone.  I have had so much to talk about this month that I am just now getting around to talking about two new products that were introduced in July that are selling like WILDFIRE…the new Margarita Lip Scrub and the new Margarita Exfoliating Shower Gel. 

There are so many things that I love about the Margarita line of products…the smell is intoxicating (pun intended), it gives you a reason to have a fun, summer Spa party theme, it is a great gift-able set of products, and best of all…it just makes ya smile!  You have got to love that!

This was one of those lines that we had such fun working on several years ago.  The perfumers thought that I was crazy…”no, more tequila smell… no, add more of a salty smell…now it’s too salty…more lime…less lime…PERFECT!  It literally took more than 50 fragrance submissions until we had the perfect balance of aromas to create this wonderful, and oddly authentic Margarita fragrance and flavor.  That could be the reason that this line continues to grow in popularity year over year. 

These two new products are nothing short of FABULOUS!  I love the new Lip Scrub.  If you haven’t tried it, you will love it.  We combined the delicious taste of Margarita with a base of sugar crystals.  Simply apply the products to the lips, rub back and forth to scrub the lips.  As the sugar dissolves, you will feel your lips be exfoliated and immediately smoother and softer.  You can either wipe away the excess or just lick it off…..yummy!

The exfoliating shower gel is equally wonderful.  It is a creamy shower gel that lathers wonderfully without stripping the skin.  The exfoliating beads actually dissolve as you rub them on the skin, releasing natural fatty acids that help to moisturize and condition summer skin.  Your skin will be softer and smoother immediately.

These products are selling fast.  If you love them, be sure to order them.  This is a limited collection…these won’t be around forever.

I hope you had the chance to log onto Beautinet and check out the product information that we have available on these amazing products.  As of July, we started something new that I think you are going to love and find very useful.  We have created “Client Fliers” for each of the new and existing products in the Margarita line.  Each flier is formatted to be a “New Product Profile” and contains the following information:

• Overview
• Benefits
• Key Ingredients
• To Use

There is one for the entire Margarita line as an overview and one for each of the individual products.  This is something that we will be doing going forward.  I would strongly recommend that you print each of these every month and keep a hard copy in a binder so you can have a reference point to learn about new products and help teach your Consultants to learn about the new products.  Before long, you will have a complete library of product profiles that you can use to give to your clients, train Consultants or just refresh your memory on some of the key features and benefits of each product. 

In addition to the Product Profiles, you will also find great E-postcards that you can use to send to your clients and Margarita Spa Invitations that you can use to create a fun Summer Spa party.  Each of these tools are there to help you maximize your business during the Summer month.

So many times we post these valuable tools such as Product Profiles, Postcards, Spa Invitations, product training videos, etc., but we never hear anything from anyone that lets us know if you like them or not….or even know that they are there.  Please let us know when you like something and when something is working for you.  We certainly hear from everyone when something is not working, but we also need to know what is working so we can continue to make those things available to you.  We want to make sure that our resources are best spent working on things that are helping you grow your business.

I hope you have a fantastic week!  We’ll see ya on Friday!

Marketing in Your Community Continued

Happy Friday.  Things are starting to get pretty exciting around here as we are deep in preparation for our upcoming Celebration meeting.  I can’t wait for all of you to get here.  This year promises to be one that will definitely be remembered.  During this year of transitions, we have taken a close look at our agenda for Celebration and refreshed it significantly.  I think you are going to love what you see when you arrive…I know I have not been this excited in a long time.

My blog on Monday was quite the topic of discussion.  In fact, not only did I receive multiple comments on the blog, but I also received numerous personal emails regarding the topic of community marketing.  As always, I really appreciate the comments.  I have asked the team that did the bridal fair last weekend to send me photos to post so you all can see what a great job they did at their booth.  Be sure to post your comments…I think they would love to hear your feedback as well!

I hope you all have a great weekend.  I can’t wait to see you back here on Monday!

Marketing in your Community

I had the opportunity to work with a local Dallas Director, Renee Alcala, and her team this weekend at the Dallas Bridal Show.  OH MY GOSH!  I have never seen anything like it.  There is no way to tell you how much business this drummed up for these ladies over the course of the weekend.

The set-up was pretty simple:

• Two large booking calendars with a heading “Would you like to Host a Spa”
• A TV/DVD playing the IFL and opportunity video
• A barstool next to a display table for product demonstrations\
• A table with a “Girl’s Night Out Spa” poster and a photo of the Spa that has various women sitting on a couch with eye patches and Lip Apeel on, and product displays
• And a big wheel (Like on Wheel of Fortune) that they had made with product names on each slice of the wheel

Here’s how it worked.  Every woman that walked by (and let me tell you, when I got there, there was a line wrapped around the building to get in.  These women were crazy.  There is nothing more hungry that a bride to be) they were drawn to our booth like magnets.  Most of the time, the women would see the photos and just say to us “I LOVE spas…how do I do this?”…those were the best.  But each woman that walked by was approached by one of the Consultants (Angel, Kristen…you ladies are phenomenal).  They said, “Hi, my name is _______, we are a traveling Day Spa.  We specialize in clinical strength treatments from head to toe that are designed to relax, renew and rejuvenate you from head to toe.  We bring the Spa to you”.  Each person was given a one page flier on what they would experience and an entry into a drawing at the end of the event where they put their name, address and checked whether they were interested in skin treatments, color cosmetics, hosting a spa, etc.  If they chose to book a Spa on the spot, they were allowed to spin the wheel.  Whatever product the wheel landed on was the FREE product that they would get when their Spa held.  As each person booked a spa, a Post-It note with their name was added to the large booking posters hanging in the back of the booth.

It was incredible.  I have never, and I do mean never, seen anything like it.  They could not have been busier if they were handing out money.  Every woman that came by that booth was interested.  Who doesn’t want a Spa?  Some people even asked, “Are you hiring?”…are you kidding?  HECK YEAH WE'RE HIRING!  By the time I left, there were dozens of Spas booked on the calendar and hundreds of entries into the drawing…90% of which said they were interested in being contacted about holding a Spa.  CHA CHING!!!  These ladies will be busy for weeks contacting all of these potential new clients and adding them to their Client E-Newsletter mailing list.

Trust me…this was not the case for everyone out there.  There were over 500 vendors at this event, ranging from bridal shops, tuxedo shops, hotels, travel agents, wedding cake vendors, etc.  We were right across the aisle from the pyrotechnics people and the wedding cake people.  We might have been so busy because there were lots of “brides to be” that can back by for free wedding cake samples at least 12 times…but I digress.  We were not the only game in town out there either.  Avon, Mary Kay, Arbonne and others were out there…bless their hearts…they kept coming by our booth, with that glint in their eyes wondering what the heck we were doing to nap all the business.  The poor things didn’t have enough traffic to keep them all busy, so they spent most of the time peering from behind the adjacent booths trying to get a few tips from the masters…either that, or they were sneaking multiple samples at the wedding cake place…who knows?! All I know is that every time I turned around, there was a pink lady, an Avon lady or those other folks trying to horn in on our business…SHOO! 

Just in case you were wondering…you don’t have to be a master at these types of things to make them work for you.  This event was Kristen’s first real day as a Consultant…and within 10 minutes in, she was a PRO!  You don’t have to invest huge money either…our displays were simple, energetic and fun.  The friendly and outgoing personalities of these ladies, along with the opportunity pamper and Spa these women was the only thing we needed to have a captive audience.  I would encourage anyone who is looking to increase your contacts, bookings and clients to look into local events like Bridal Shows, Women’s Expos, Spa Expos, Job Fairs, etc.  There is a world of opportunities out there for you to use low cost events to get more business than you can manage.

Renee, Angel, Kristen and everyone else that I didn’t get to see that was involved in this event…YOU ARE AMAZING!  Thank you for allowing me to come be a part of this.  I can’t wait for the next one!

I hope everyone has a great week.  I will see you back here on Friday!

Hot Summer Savings!

As I am writing this blog, the temperature is a whopping 102 degrees outside. The weather man says that we can expect triple digit numbers through next week! As the weather gets hotter so do our offers for the month of January. As if the 30% off on Skinlogics isn’t crazy enough, we have created even more of a reason for you to stock up from July 10th – July 16th.

If you are a Consultant or Senior Consultant, when your order $150 retail, you will receive a FREE neckwrap. When you order $250, you will not only receive a FREE neckwrap but also a FREE Show of Hands Instant Manicure…that’s right, our #1 selling product will be yours for FREE. What a great time to order. You can turn around and have a neckwrap to offer your Hostess when she books a Spa and also have a Show of Hands Instant Manicure to use as a special Gift With Purchase. Holding Spas and contacting your clients and potential Hostesses has never been more profitable!

If you are a VIP and above, we have created an amazing offer for your as well. If you order $500 retail, you can get a full set of the IFL demo products, an almost $200 value, for FREE. We know that the Instant Facelift Spas are dramatically increasing your Spa averages and we want you to keep your full size products to sell and let us send you a full size set to use as demo in your Spas.

This is a great time to order and save both you and your clients and help you make more money with your summer Spas.

I hope you have a great weekend, and I hope to see you back here on Monday.

Ciao.