It is no secret that the weekend after Thanksgiving is the largest shopping weekend of the year. The Friday after Thanksgiving is called “Black Friday” because historically, that is when retailers make all their money and are financially “in the black”. The Monday following Thanksgiving is called “Cyber Monday”…the largest day of the year for Internet ordering.
This year, we have created an exciting way for you to stay “open” during the holidays and drive business to your BeautiPage or encourage your clients to order from you during this very busy buying season. Your clients are going to be spending money this weekend…they may as well be spending it with you.
Below is the outline of the exclusive After Thanksgiving Client Sale. Start marketing this NOW so your clients can plan on coming back and ordering from you this weekend:
SALE DATES: NOVEMBER 27-30, 2009
For US Consultants the sale is named the AFTER THANKSGIVING SALE
For Canadian Consultants the sale is named the BEST-SELLING PRODUCTS SALE
Tools to promote the sale:
- e-Postcards – 7 versions to choose from
- Client Flyers – 2 versions; 1 with a Cyber Monday online offer, 1 without a Cyber Monday online offer
- BeautiPage template ad – 2 versions
*The e-Postcards and client flyers can be found in the tools section of the Happy Spa-lidays site. BeautiPage members can update their BeautiPage ad at Client Connection>Web on BeautiNet.
REACH OUT TO YOUR CLIENTS –
YOUR ACTION PLAN TO MAKE THE MOST OF THIS SALE:
- Email e-Postcards to all of your clients
Choose one of the 7 e-Postcards available and let your clients know you’re having a sale Nov. 27- 30. Offer to take pre-orders from anyone who will be out of town and (if you have a BeautiPage) make sure they know they can shop online and save too.
- Give a Flyer about your sale to friends and clients
Stop by and leave one with every client and friend who lives near you. Make sure to bring flyers to the spas and family gatherings you have this week and always have several on hand with you.
- Personally call your clients
Invite them to shop with you this weekend and save. Make sure to let them know they can place a pre-order with you or conveniently shop online on your BeautiPage and save too.
- Email a sale reminder e-Postcard to your clients on Friday
Remind them your sale has started and to either contact you or to shop with you online at your BeautiPage.
- BeautiPage members: Promote your Cyber Monday Sale to every client
- Use PostCalls to send a voice message to your clients on Sunday night to remind them to shop with you on Monday
- Email a reminder e-Postcard to your clients Monday morning reminding them of your exclusive one day online sale.
- Make sure your Facebook has a link to your BeautiPage with a message about your exclusive Cyber Monday Sale.
* Be sure to log onto Beautinet and click on the “Client After Thanksgiving Sale” ad located on the home page. This will outline all of the products that will be on sale to your clients.
Consultants with a BeautiPage can really make the most out of this sale.
Update your BeautiPage ad –
- Choose one of the new BeautiPage ads to promote this sale on your Web site. This ensures everyone who visits your Web site knows you will be having a sale. Go to Client Connection>Web on BeautiNet to update your template.
- We will take care of updating all the shopping ads on your BeautiPage so this sale is promoted on every page.
Promote Your Cyber Monday Sale– November 30
Take advantage of the biggest online shopping day of the year!
Your clients will receive 15% off on any purchase of $50 or more when they shop with you online on Cyber Monday, November 30th. This is a ONE DAY ONLY sale. Make sure every client knows to shop with you online this day and save on incredible gifts or skin care products they need.
Here are a few ideas on words to say to clients about this sale.
Words to say:
“I want you to know that this weekend you can shop and save with me. From November 27th through 30th I have incredible gifts, sensational stocking stuffers and our 5 skin care must-haves for the holiday season on sale at 15% off. BeautiControl products are smart, affordable gifts for neighbors, teachers, your girls-only gift exchange or anyone special. If you want I can even take a pre-order right now for what you want so you already have your order in. Let me share with you some of the great products that are on sale.”
“I want you to know that this weekend you can shop and save with me. From November 27th through 30th I have incredible gifts, sensational stocking stuffers and our 5 skin care must-haves for the holiday season on sale at 15% off. Contact me this weekend so you can shop and save with me. Or conveniently shop online on my BeautiPage www.beautipage.com/( ) to find the same savings and enjoy a special 15% discount on any online order of $50 or more for one day only on November 30th.”
I hope you found this helpful. Youhave everything you need to keep your holiday sales going strong and help you close November with a BANG! Be sure to keep me posted on how the sale works for you. You know I love to hear your success stories.
I hope you all have a wonderful and safe Thanksgiving holiday. Enjoy and I will see you back here next Monday.
Ciao.