October kicks off, what I personally believe to be, the most exciting Holiday selling season ever. We have created everything, and I mean EVERYTHING you could possibly need to have a profitable and successful selling season. Everything is in place and ready for you to start planning your Holiday sales. Whether you have been in the business for many years or you just joined today, the portfolio of products and support tools that we have developed will help you increase sales, build new clients, service existing clients and help share the opportunity to do the same with everyone you meet. October has something for everyone, helping you both learn and earn.
We have created a great opportunity for you to have a Holiday Open House. Our Home For The Holidays Collection has everything you need:
Ready to get started? Here's your action plan for preparing yourselves for Holiday sales success:
Get Ready
- Attend an October Success Meeting in your area. At your Success Meeting you will learn about the new products that we have for you this Holiday as well as tips from Directors who share their expertise through the Holiday Success Guide, a powerful tool that we have developed that outlines the various opportunities you have to sell during the Holidays. You will learn how to hold Holiday Open House Events, selling to businesses, prospecting for new business and building clients. These tips from some our most successful sales Leaders will show you how to maximize your profits and build your business.
- Build your Inventory by taking advantage of the incredible offers that we have in the October Achiever as well as the special ordering opportunity you will have at your October Success Meeting. We have created offers that will help you maximize your profits, but the trick is to purchase your inventory now to add incremental profit above and beyond your already great Consultant Level Discount. The Home For The Holidays Open House Collection is an easy option for you to choose to give you a beautiful selection of products that are guaranteed winners this Holiday.
- Don't forget about yourself. If you are like me, you have plenty of people on your Holiday shopping list. The Home For The Holidays Collection offers a variety of gift sets that you can package up and give to everyone on your list. Create a list of everyone you will be giving gifts to this year and make sure you give them the gift of BeautiControl products. Support your own business by shopping with yourself for all your gifts this holiday. If you don't believe enough in your products to give them as gifts, how do you expect others to?
- Pull out your calendar and set a date for your Holiday Open House (or multiple dates), as well as additional Holiday selling events that you plan to hold this Holiday. Be sure to read page B6 & 7 of your October Achiever and read tips and techniques from Executive Director, Tammy Clary on ways to hold Holiday Open House Events.
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Download the Hostess Booking Flier and book your Holiday Spas now. Calendars fill up fast during the Holidays, so it is never too early. Offer to have "Spa and Shop" events for your Hostess where she can relax and be pampered while she and her friends do all of their Holiday shopping with you. To me, that sounds like a little piece of heaven.
- Download the Holiday Open House Display Cards from BeautiNet>Forms on File and put them in acrylic frames (I got my 8.5x11 frames at Office Depot) to display at your Spas and selling events.
- Order plenty of the Holiday Gift Guides. We have included a sample in your October Achiever so you can see how beautiful this piece is. These are sold in sets of 10 and are a beautiful and professional way to showcase your business and increase sales. Pass these out to co-workers, drop them in client re-orders and use them to prospect for new business.
Set
- Selling in sets means increased profits. Take advantage of the ordering Opportunities this month in order to have the inventory you need for set selling. The Home For The Holidays Collection has 5 sets of products to take the guess work out of ordering.
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Download the Home For The Holidays Set Sheet that features each of the collections available in the Home For The Holidays Collection, along with pricing to display at your selling events and prospect for new business.
- Offer "Value" rather than a discount. Customers are not looking for a discount, but they do appreciate a value. Utilize the exclusive and bonus products that are included in the Home For The Holidays Collection or other products you may have in your inventory as a gift with purchase when clients purchase a full set of products at their full retail value. Don't forget about the Instant Manicure Mini Collection, featuring 3 exclusive flavors of miniature BC Spa Manicure Instant Manicures in a beautiful quilted bag, to use as a gift with purchase. Be sure to order lots and order early...these WILL run out.
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The key to set selling is having the packaging avaible to either offer as a complimentary service or as a "value add". We have both options available to you this month. We have the Dark Brown Sugar Gift Bags and coordinating tissue availble to purchase in sets of 3 to use as a complimentary way to package your sets for the Holidays. We also have a blow-out sale on some of our most popular bags to not only package your product sets, but also add a significant value to the set purchase (see page B10 of the October Achiever). I plan on stocking up on the Skin Care Essentials Bag, the Spa Now Bag and the Spa Crocodile bag in particular this year to create an elegant, premium image gift with purchase.
Go!
- Advertise your business. Take your Holiday Gift Guides and/or your Home For The Holidays Set Sheet to work with you and pass out with co-workers, give to family and friends, mail to existing clients, use as "order drops" or go out and prospect for selling opportunities.
- Open Your Store. Display your Holiday Open House Collection at each Spa you have over the next 3 months. After you have your Spa, be sure let each of your Spa guests know that they can also do their Holiday shopping with you. This is a sure-fire way to get bookings and new clients to attend your Holiday Open House.
- Create selling events. The Holiday Open House is a great way to have huge sales and offer an additional service to your clients. You don't have to have an existing client base to have an "Open House" event. Use the Home For The Holidays Collection to display your sets in your home and invite friends and family to stop by and do their Holiday shopping. This is a great way for a new Consultant to build a client base and share their business with their family and friends.
- Step out of your comfort zone. Look for business in new places and with a new audience. Both large companies and small businesses are looking for ways to reward their employees during the Holidays. You could be a great source of Holiday gifts as well as a resource to come in and hold future Work Spas as an added benefit for their employees. This could lead to a huge opportunity to build future business. Don't forget about the men! I can promise you, there isn't one us that enjoys shopping or gets it done in advance. You could be every man's new best friend when you offer him a way to purchase gifts for all the women on his list.
- Take your business viral. It is not secret that social media outlets like Facebook, Twitter, Pinterest, etc. have become a new form of communication and connection. Take advantage of this phenomenon by utilizing it to show-case your business. Imagine if you were on Facebook and you saw the following post from one of your friends: "Do you NEED to go Christmas shopping, but would rather go to the Spa? I can show you how you can do both at the same time!" Use the tools that we have available by downloading our Home For The Holidays Set Sheet, Open House Display Cards and other items available on Forms on File, save them as photos and post on Facebook, Twitter, Pinterest, etc. to advertise your business. The key to creating interest is to keep in compelling, action oriented and communicate often. Be sure to include your contact information and/or BeautiPage address.
- Open your tool-box. We have so many tools available to you to increase your visibility and sales. My BeautiCoach videos, published every Monday are created for you to use to send to your exising clients and/or potential clients to educate them on the features and benefits of your products. They are strategically planned to include products that are either new or on sale to you as a Consultant so you can sell and take advantage of the incremental profit potential. Share the link to my videos on your Facebook page or personal website each week. You can either share the link to my blog or go to my YouTube Channel and share or embed just the video. I have built quite a collection of videos that you can use, along with the product commercials that are available on the BeautiControl official YouTube Channel. You can also share the links with your clients each week via email. I would recommend sending them out on a regular schedule, along with client fliers and other tools we have for you as an added Client service. My team creates Product Profiles, Ad Slicks, Set Sheets, e-postcards, Spa invitations, Client Brochures, Hostess Fliers and other helpful forms that you can use to advertise your business, offer a service to your clients and educate yourself on the features and benefits of each of our products.
Take Advantage of October Offers
It's easy to get overwhelmed with all the offers and products that we have available to you each month, but these are the ordering opportunities that you don't want to pass up:
- Dark Brown Sugar Super Set: 3 of each of the Dark Brown Sugar Bath and Body products, featuring a FREE luxury candle to use as a gift with purchase or Spa booking gift.
- Home For The Holidays Collection: Featuring 5 complete sets, plus bonus items to use as incentives to build orders or book Spas.
- Instant Manicure Minis: Exclusively yours with a $150+ retail order. The scents of Tierra Azul Maracuja Body Butter and Calming Fragrance, plus Dark Brown Sugar are added to our BC Spa Manicure Instant Manicure formula in this 1oz. mini collection. These not only make great sales incentives, but help to cross-promote the Tierra Azul Collection and Dark Brown Sugar.
- Place your order by October 18th and receive 20% off some of our best giftable Bath and Body and specialty skin care products such as BC Spa Detox, BC Spa Body, BC Spa Sculpt, BC Spa Man, Skinlogics Clear, Skinlogics Sensitive and other great giftables.
- Package your sets in our BeautiControl branded bags. Take advantage of the Bag Blowout sale and our Dark Brown Sugar Gift Bags and coordinating tissue. Order early, while supplies last.
- Stock up on Regeneration Overnight Retinol Recovery Serum and BC Spa Solutions Radical Hydration Concentrate while they are half price. Either increase your profit potential or use them as Hostess incentives while the price is right. Look for my BeautiCoach videos later in October that detail the features and benefits of these products to send to your clients and build sales.
- Remember, it is skin sensor month. As the season changes, so does your skin. It's time to connect with each of your exising clients and re-sensor them to prepare for the cooler, drier weather. Skin Sensors are on sale this month to support you when you stock up on these powerful business tools.
WHEW! I told you...October is packed with tools, training and offers to help you explode your Holiday sales. What are you waiting for? Go make money!!!
See you next week!
